TheIdleMan.com is an e-commerce website specialising in menswear. It is one of the few online fashion destinations that is tailored for men at an affordable price range.
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About
CEO Oliver Tezcan originally worked at ASOS as buying manager for menswear before noticing that there wasn't an existing venue for the ordinary 20 something man. With this in mind, TheIdleMan.com was created in lieu with this ethos: "We offer a straight talking, no nonsense shopping experience based on the philosophy that less is more". The website launched in April 2014, and garnered an immediate online following due to working with model Chris Millington. Brands such as Carhartt, Wood Wood, and The North Face are all aimed to target their audience of 20 to late 30-year-old males.
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Achievements & Milestones
In March 2017, TheIdleMan.com was included in The Telegraph's list of 'The 30 Best Men's Fashion Websites'.
References
Source of the article : Wikipedia
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